A lot of potential buyers look to the Internet and magazine and newspaper listings when looking for property. For this reason it is imperative that your property description is as well written and attractive as possible. The last thing you want to do is waste valuable advertising space and money with a boring listing. Here are some tips to make you listings effective in selling a property:
1. Start with a Catchy Subject Line
As with most things you have a limited period to grab a potential buyer's attention. When writing property listing, the subject line is where you make the first impression and it is essential to make it eye-catching. Don't use words like "3 bedroom" or "2200 sq. ft." or the property's address in the subject line, as this information will be displayed in property features and facts section. Rather use the words like spacious or roomy to describe this feature. The sentence shouldn't be long, so use your words wisely.
2. Sell The Area In Your Description
The description should rather focus on information regarding location, such as the fact that it is close to the beach, or 20 minutes from the city center, close to schools in the area and other amenities. This will give the potential buyer a better idea of where the property is, what lifestyle it offers and why it is such a good buy. If you don't have a dedicated area to add features and facts about the property you can use bullet points to highlight the amount of rooms, bathrooms, garages etc.
3. Words to Avoid
A recent study showed that words like "curb appeal", "move-in condition", and "landscaping" are better to use than words like "motivated seller", "good value", "as-is", "clean" and "quiet".
4. Highlight the Positives
Words like "small garden" imply a lack of space, but instead of stressing the negative, rather turn that into something positive like "easy-to-maintain garden".
5. Use Good Language and Grammar
Show your professionalism by ensure that the language and grammar you use are correct. Let someone proofread you copy and run it through a spell checker before you publish it.
6. Avoid Boring Cliches
Words like "gourmet kitchen", "luxury bath" "bargain" and "cozy" are very commonly used. To stand out from the crowd you need to be unique in every way.
When you are listing properties, it's vital that your content are presented in a way that is attractive to potential buyers. Include as much information as possible and remember that all this translates into a higher likelihood of a sale.
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